For example, maybe high quality candidates all come across your brand on Twitter, therefore you should invest more in that medium. Make a note of the answers to see whether specific trends emerge. You need to know whether the messaging your company is investing in is resonating with the right candidates.
It's important to understand what is working! Your company is probably spending significant budget every year on employer branding, advertising and candidate attraction. While seemingly innocuous, this question serves an important purpose. They're the perfect way to ease candidates into the interview and get the background information you need to move up a gear. Some of these might seem boring, but they serve a purpose. With this in mind, we've put together a collection of 25 top interview questions that will show you whether any candidate is a fit for you. It still pays to be a little creative when you're speaking to applicants though, as you need to dig deep and ask interview questions to determine skill, cultural fit and intelligence. This style of interviewing is going out of fashion though, and even Google are phasing it out. Google's famous interview questions have inspired a generation of interviewers who try to outsmart and confuse candidates with complex brainteasers. Some of today's hiring managers rely on some pretty unconventional questions to identify talent. How many golf balls can you fit in a limousine? Who would win in a fight between Batman and Superman? Who's your favourite Disney Princess?
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